Electronic Storefronts

A vast majority of e-business companies are either storefronts in their own right or act as an addition to a traditional brick and mortar storefront. An ordinary retailer can maximize his customer base and therefore his profits by having an on-line store front. These are extremely effective and very cheap to own and operate.

Even top-end retailers like Harrods and Selfridges have their electronic storefront and this is a boon to them because many visitors to their brick and mortar establishments may, for various reasons, wish to purchase after their visit.

They may have forgotten to obtain something on that visit, given themselves time to decide, have been in some way prevented fro returning to the store to make their intended purchase. They need very few extra staff for this activity and because of the standard of client base they have do not even have to modify their payment procedures. All the customers either have accounts with the store or use one of the upper echelon credit cards like Amex or Diner’s Club.

The upper class stores are not the only businesses that have electronic store fronts either as an adjunct to their concrete storefront but as their only avenue to the customer. The top designers are in on the act as well. Gucci, Dior, Ralph Lauren and many others operate highly successful electronic entities as ameans of selling even one-off items or for taking orders for one-offs. Measuring the client for such an endeavor may prove to be a challenge but an air ticket for a dressmaker is a a small price to pay in this environment.